As a major player in Instagram’s ecosystem it’s natural for us to share our analyses and experience to demystify Instagram in the eyes of marketing professionals like you. We also wanted to highlight some exclusive findings from this study that seem inevitable for any marketer.
Here is the list:
Fact #1 – 61% of Instagramers like at least 1 media/day and more than 30% like over 10 media/day
Fact #2 – 64% of Instagramers are women, 36% men. 73% of Instagramers are between 15 and 35 years old
Fact #3 – 70% of Instagramers have already taken part in a contest or might do so. 33% of them think that the easiest way to enter is to post on an official hashtag
Fact #4 –The peak of interactions on Instagram is between 8PM and 9PM. 30% of publications are done at the week-end
Fact #5 –On Instagram 53% of posts have at least one hashtag. 20% have more than 6 hashtags
Fact #6 – 70% of Instagramers have already looked for a brand on Instagram. 41% follow or would follow a brand to benefit from special offers
Fact #7 – 37% of Instagramers follow between 1 to 5 brand accounts. 32% of Instagramers follow more than 5 brand accounts
Fact #8 – 76% of Instagramers declare that receiving likes encourages them to publish more. 65% of users would feel flattered or honoured if a brand liked one of their post
Fact #9 – 48% of Instagramers are professionals. 46% of Instagramers have higher education degrees
Fact #10 – Top 3 reasons why users follow brands on Instagram: 62% because they love the brand, 54% to discover new things, 48% because they find content interesting or funny
Fact #11 – 84% of Instagramers like receiving likes on their publications 76% state that receiving likes on their posts encourages them to publish more.