1. Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails.
How many people in your office have an iPhone or iPad? Take the time to see how your company emails look on those devices before pressing “send” and you’ll lower your risk of disappointing over one-third of your subscribers.
2. 80% of internet users own a smartphone.
With so many cell phone services giving away free smartphones with their contracts, this number is only going to keep increasing — which is good news for companies with a mobile marketing strategy.
3. 48% of consumers start mobile research with a search engine. (Smart Insights)
This is why you want to produce valuable content that makes it easy for your buyer persona to find you online.
4. 33% of consumers start mobile research with a branded website. (Smart Insights)
This is why you want to produce valuable content to make your brand the authority in your niche. (Are you starting to see a pattern here?)
5. 26% of consumers start mobile research with a branded app. (Smart Insights)
Despite the explosion of mobile apps in the last few years, consumers still trust search engines the most when researching a product or service.
6. Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)
Consumers might prefer to do research elsewhere, but they want to consume media through an app. Provide a great experience for your persona in your app and handle your marketing on the web.
7. Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%. (Smart Insights)
As an online retailer, you should give extra attention to the design and user experience of the tablet version of your website.
8. Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)
I’ll admit it, I’m part of that 50% who reaches for my smartphone when I first wake up.
This is one of the reasons that email marketing continues to be so valuable. People are addicted to their smartphones and when your persona subscribes to your newsletter, they’re giving you permission to communicate directly to the device that rarely leaves their hands.
Smart companies understand this concept and don’t blow it by sending spammy emails that lose their persona’s trust immediately.
9. The percentage of companies optimizing email for mobile devices increased by 22% in 2014. (Adestra)
Businesses are catching on. Sending emails without a clear mobile strategy will get you left behind!
10. The two most popular ways companies are optimizing for mobile are 1. using a simple template that works for all devices (52%) and 2. creating a mobile responsive email template (39%). (Adestra)
Optimizing emails for mobile is the bare minimum. Smart businesses optimize every aspect of their emails to generate more leads and increase their conversions.